• The First Foundation For Business People That Helps Young People And Children In Difficulty Through Work And Education

Do you want to be an illuminated entrepreneur?

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Just open your paper, look up on Google, talk about the Italian situation with your friends after a long working day. You will soon realize that being an entrepreneur, today, for many people it implies being a conman or a profiteer.

Let’s be clear: this is maybe the most despised job in the country (and beyond). I’m wondering why.

I understand the stereotype of Italian entrepreneur could be better, in Italian history we had so many entrepreneurs who colluded with the Mafia or criminals, many entrepreneurs with an obscure past, so to speak.

There is this stereotype of greedy entrepreneurs, all they can think of is money and profit and they don’t care about people and employees at all.


These clichés about entrepreneurs make me angry, for a very simple reason: they’re not true. It’s not true that they steal, it’s not true that they always make dirty money.

People who steal are not entrepreneurs, THEY ARE THIEVES.

True entrepreneurs don’t look for rampant wealth, they don’t just want to rack up capital. Their role is not to accumulate capital.

The real role of those who choose to dedicate their life to business is simple: TO CREATE CAPITAL.

Human, social, personal capital.

Thinking that entrepreneurs just build material wealth is a mistake. Yes, they do that too. But they mostly create human, social and personal wealth.

How? You see it and experience it daily.

Every time you give coworkers tools to grow professionally, you are ALSO helping them to stand on their own two feet. To develop their talents. To reinvent themselves and become better people.

Every time your company’s turnover goes up and you create new jobs, you are offering a HUGE social value. It means more people will get a job, more families will live peacefully and a stream of beneficial effect will fall down on the community we live in.

Can’t you see all this beauty? I think you do.

That’s why the Angelo Affinita Foundation was born.

Our Foundation, here to bear witness that stereotypes about entrepreneurs are nothing more than clichés. Here to bear witness that business is bad for society is just not true. Actually, it’s the other way around.

So I’m asking you to take a good look at our projects, and hear from other entrepreneurs about these great things which enliven our country. And we know, a falling tree makes more noise than a growing forest.

I’m encouraging you to hear from other entrepreneurs, the ones in your life. They are many and trustworthy: THEY ARE VERY GOOD PEOPLE.

They are those who I like to call “illuminated entrepreneurs”, who feel the need to help society. Here below you can find a video of some of the Foundation’s friends.

I suggest you look at their face, honest faces of people who dedicated their life to business and to their workers.

There are many ways to do business. The one I like the most is growing together, employer, employees, friends, partners. Growing together and constantly inspiring each other.

This is our value package and it’s not replaceable, or rather, it’s a non-negotiable principle.

Angelo Affinita used to say, “The man makes a difference.

Do we want to try – TOGETHER – to make a difference? CLICK HERE. A web page will open so you can give your decisive contribution to the Foundation’s projects and choose how to help us, through a free-will donation or buying the book dedicated to my father.

If you are an entrepreneur, there is also the opportunity to be contacted directly by the Foundation and find out how to grow your business by helping others.

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